Blog

Webinar 29.11.16 – How does modern marketing use insights to drive results?

By Octopus Group on 18th November 2016

Research is an umbrella term for a range of different data and insight disciplines. But what role does it play in modern marketing strategies and what hurdles can it overcome? Join our webinar, ‘Data Decathlon – How to use insights to drive results’ on 29th November at 15:30, as we explore what types of data and research really can make an impact on your marketing efforts and where to apply and deploy different research strategies. From brand audits to thought leadership to customer insights, marketers need to run, jump and skip through the data decathlon to find that illusive competitive advantage. Hosted by Billy Hamilton-Stent, who is the founder of our research unit, Loudhouse, we’ll cover: – Strategies to make research achieve many more business objectives – How to get maximum ROI from research by expanding the scope without breaking the bank – Case studies of research that have wowed the business

Liked this?

You might also like

23 Jun 2021
Behind B2B

Behind B2B #07: Scott Brinker

23 Jun 2021
For the seventh instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Scott
Read more
10 Jun 2021
Behind B2B

Behind B2B #06: Annette King

10 Jun 2021
For the sixth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Annette
Read more
26 Apr 2021
Blog

Behind B2B #05: Karrie Sanderson

26 Apr 2021
For the fifth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Karrie
Read more
29 Mar 2021
Blog

Behind B2B / 04. Joel Harrison

29 Mar 2021
For the fourth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Joel
Read more
27 Jul 2021
Blog

Man in a van: The ultimate remote working

27 Jul 2021
There’s no denying the pandemic impacted where many of us work. And that’s certainly been the case for Octopus
Read more
15 Jul 2021
Blog

Marketing automation could be your most important hire of 2021

15 Jul 2021
Let’s imagine there was a job spec for our dear friend marketing automation. It’d probably look something like this.
Read more
1 / 6