The Week in Tech: Welcome back, Nokia 3310!
In this week’s tech news round-up, we look at the impact of Google’s latest announcement for marketers, and we’re celebrating a throwback to the 2000s with the launch of the new Nokia 3310.
Ahead of its Marketing Next event, Google has introduced a host of new tools for marketers. ‘Google Attribution’ will enable the integration of data from AdWords, Analytics and DoubleClick Search, analysing holistic performance. A paid version, ‘Attribution 360’, will allow marketers to import data that’s not from Google, offering more models and marketing channels to marketers. Babak Pahlavan, senior director of product management, said; “We really focused on simplicity for Google Attribution…you basically connect your accounts, import your data, choose the attribution model that works best, then you can export the results through AdWords.”
In an attempt to understand how users react to different types of content, Facebook is set to launch its own neuroscience lab; the “Center for Marketing Science Innovation. It’s hoped this will help marketers and advertisers go one step further than just being able to see how much time people are spending on the platform, by analysing how well received their content actually is. Facebook’s neuroscientists will analyse participants’ heart rates or facial expressions, amongst other tests, to help brands distribute content more efficiently.
It’s the final countdown to the General Election, with just two weeks to go before voters head to the polls. With the issue of cyber security prevalent in the news, IBTimes UK has published a guide to the three main parties’ positions on technology and cybercrime. The round-up summarises each party’s plans on regulating the Internet and how it’s used, dealing with offensive content on social platforms and responding to cyber threats.
And finally, to the delight of many fans worldwide, this week saw the (re)launch of the iconic Nokia 3310, 17 years (and 15 iPhones) later. You can now get your hands on Nokia’s most famous phone for £49.99, and hopefully enjoy a game or two of Snake! However, there are some significant changes. The new phone has a colour screen, and a camera to boot – and of course a trusty battery life.