Blog

Why are marketers and PRs feeling breathless?

By Octopus Group on 7th February 2017

In today’s lightning-fast market, do you ever get the feeling that you’re struggling to achieve your goals, despite feeling like you’re operating in fifth gear?

Breathless Businesses are running at a million miles an hour just to keep up and, all too often, the focus is on getting things done rather than acting effectively.

Our acclaimed Tech Heads event, where we launch our annual research findings about what matters most to B2B marketing, PR directors and buyers, is taking place a little earlier this year and this year’s theme is all about The Breathless Business. It’s all about how to drive results in a hurry. So why wait?!

The lay of the land in 2017

Last year, we discovered that CMOs and PR directors were six times more likely to lose sleep than gain it. This year, our research explores the hypothesis that B2B marketing and comms directors are victims of a world that has gone into hyperdrive. Take a look at last year’s event, ‘The Sleepless CMO’ to get a flavour of what Tech Heads is all about.

This year, we’ll hear from DLA Piper, Pontoon, Spiceworks, The Global Marketing Alliance and Octopus Group as we host a panel session on how brands can:

  • Devise strategies that will cut through the noise
  • Break down the barriers to growth
  • Dominate the competition
  • Garner the confidence to invest in campaigns that deliver over the long term, rather than just the short term.

Plus, we’ll have an inspirational keynote speech from Jamie McDonald. With many a breathtaking adventure to his name, Jamie is keen to share his story about beating the odds and proving that we are capable of achieving more than most of us know.

  • Date: Thursday 23rd March
  • Time: 08:30 – 10:30 followed by networking
  • Place: Asia House.

Places are limited so please register for this event early to find out all the details.

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