WP Engine appoints Octopus Group to support European expansion

WP Engine, a fast growth US tech firm has appointed Octopus Group, the brand to sales agency, to manage its launch into the UK market. Octopus Group was selected following a competitive pitch process, and will deliver an ongoing PR and content programme to drive brand awareness and support lead generation.

WP Engine, a leader in the competitive WordPress hosting and managed services market, is now preparing to expand into Europe following a period of fast growth in the US. Based at Second Home in Shoreditch, WP Engine is the latest US success story to settle in London’s booming Tech City.

Former Rackspace VP Fabio Torlini was appointed in October 2014 as WP Engine MD EMEA: “I was particularly impressed by Octopus Group’s ability to get under the skin of our business and understand the challenges our customers face. Octopus clearly showed how they can create campaigns and content which will engage our audience, support our business goals and contribute to lead generation and growth targets.”

The pitch was led by Octopus Group director Laura Slade, “WP Engine is a great fit for Octopus Group. It’s an ambitious organisation with passionate leadership who are not afraid to be bold and innovative. We look forward to working with them in the UK and supporting the expansion into Europe through ION (our global agency network).”

About WP Engine

WP Engine is a leading SaaS content management platform for websites and applications built on WordPress. The company powers thousands of websites and apps built on the WordPress plat-form delivering a fast, reliable, secure web experience. All levels of users including bloggers, mar-keters, SMB, and large corporations rely on WP Engine’s platform to keep their websites up and running. The company’s exceptional customer service team specializes in quickly solving technical problems and creating a world-class customer experience, ensuring that each user’s WordPress site continues to perform at its full potential. Founded in 2010, WP Engine is headquartered in Aus-tin, Texas, and has offices in San Francisco, California, San Antonio, Texas, and London, England.