How to use LinkedIn Sales Navigator to build relationships with target accounts

The beauty of Sales Navigator over standard LinkedIn is the ability to focus on a select group of your target accounts.

Sales Navigator is LinkedIn’s paid sales solution. It helps you tap into LinkedIn’s full network, and features an in-depth search capability, improved visibility and personalised algorithms to encourage best practice account-based selling. Here’s a simple guide on how to use Sales Navigator so you can build it into your social selling strategy.