Meet the team behind Octopus Group's Brand to Sales approach.

JON LONSDALE
CEO
JON LONSDALE
/
CEO

Jon has spent most of his career growing Octopus Group and is the agency's CEO. He looks after all of the commercial dealings for the company, but is at his happiest when working with clients on campaigns and new ideas. Jon is a bit obsessive about everything to do with Octopus Group, intent on making the agency a great partner to the world's most exciting technology brands, and the best place to work for every Octopede.

Before getting into technology marketing, Jon had aspirations to be on TV – until he worked out that very few people could decipher his Midlands accent. When he is not at work, he can be found watching, coaching or playing football with his two boys, or trying to create the perfect Negroni.

BILLY HAMILTON-STENT
CLIENT STRATEGY DIRECTOR
BILLY HAMILTON-STENT
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CLIENT STRATEGY DIRECTOR

Billy Hamilton-Stent is a co-founder of Octopus Group, and has 20 years of experience in the fields of research, marketing and communications. As Client Strategy Director for the business, he is responsible for brand and messaging development, client planning, developing audience insights and generating creative marketing campaigns that drive sales. He has worked with numerous B2B and IT businesses, from VC backed startups to the uber-brands of the IT establishment, covering projects that range from re-branding and content marketing to account-based sales development.

Billy is also the leader of (and chief recruiter for) the Octopus Group house band.

PETE HENDRICK
MANAGING DIRECTOR
PETE HENDRICK
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MANAGING DIRECTOR

Pete is one of the Octopus Group co-founders and is a board director, overseeing brand engagement teams and leading on key accounts (including Unisys, SSE Enterprise Telecoms, Urban Airship and Currencycloud). Pete’s been an agency man since he started out back in 1998, and has led international programmes for the likes of Nokia, Cisco, BT, Rackspace and Logica. When Pete took his first job in tech marketing comms, he wouldn’t have known a motherboard if it slapped him in the face, but he now has a passion for all things tech.

In his spare time, Pete enjoys narrowly avoiding giving himself a heart attack when cycling through the Surrey Hills – yes, he’s a MAMIL.

NICOLA PESTELL
BOARD DIRECTOR
NICOLA PESTELL
/
BOARD DIRECTOR

Nicola heads up our Demand Generation team. With over 18 years of direct marketing experience she has a passion for results-focused marketing and producing hard working, response driven B2B campaigns to close the gap between sales and marketing. From working on large integrated campaigns to research and brand projects, she is always looking to ensure marketing contributes to sales.

When she hasn’t got her head in the numbers, Nicola enjoys skiing (especially the Après part!), cycling and badminton.

DAVE MONTROSE
CREATIVE DIRECTOR
DAVE MONTROSE
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CREATIVE DIRECTOR

Dave's career started 18 years ago in consumer music magazines, directing photo shoots with high-profile musicians from bands such as Arctic Monkeys, Metallica, Red Hot Chili Peppers and Cream. He can now be found providing creative oversight and direction for Octopus Group, setting the bar that ensures we're producing great creative work across the business. Dave is also a Mentor and Ambassador for Creative Mentor Network, a charity supporting diversity and inclusion in the creative industries.

When he's not covering our entire office in Post-it notes, Dave can be found throwing his kids around in the countryside, or hiding away in his home music studio playing guitar and drums, likely irritating his neighbours, and generally pretending it's still the 90s.

 

 

BEN HOLDEN
FINANCE DIRECTOR
BEN HOLDEN
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FINANCE DIRECTOR

Ben is the Finance Director at Octopus Group, overseeing the financial and operational governance of the agency. Ben specialises in growing independent marketing agencies, ensuring the business generates cash and profits to service the amazing work delivered to clients. At Octopus Group, Ben oversees finance, property, tax and advisory, and IT, working with an incredible team to service the agency for growth.

Ben has held a number of positions in high-growth media companies and marketing agencies. When he’s not running around crunching numbers, he’s got his hands full scoring some dubious penalties against his two young boys.

JAMIE FEWERY
HEAD OF COPY
JAMIE FEWERY
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HEAD OF COPY

Jamie is the Head of Copy at Octopus Group, managing a team of writers as part of our wider Creative department. He works on everything that constitutes copy for our clients, whether it’s a blog, byline, billboard, report, script or slideshare, as well as providing editorial consultancy to the agency as a whole. His copy can be seen in our work with Vodafone, Fellowes, Unisys and Willis Towers Watson (among others). Jamie’s background is in publishing and journalism. Over the past few years he’s written pieces for The Telegraph, Wired and Five Dials, and will publish his first novel in 2018.

When he’s not turning out copy, Jamie is a keen cyclist, a middling guitarist and a slow marathon runner.

DARREN SHAKESPEARE
HEAD OF DESIGN
DARREN SHAKESPEARE
/
HEAD OF DESIGN

Darren is our Head of Design and oversees the design standard for both internal and external projects at Octopus Group. He's involved in all aspects of the creative design process for marketing and social campaigns, digital design, branding and anything in between. Darren manages our design team and works closely with our Creative Director, as well as our copy and digital teams. Examples of his and the design team's work can be seen in projects for Vodafone, Gamma, Balabit, Willis Towers Watson, PARC and Ramada Encore to name but a few. With over 18 years of experience, Darren has a diverse design background, providing creative work for top performing brands including Universal Music, Liberty Global, CBRE, Ministry of Sound, PwC and Ernst & Young.

In his spare time, Darren enjoys breaking away from all things Apple Mac, preferring to release his creative tension with martial arts and becoming an amateur drone pilot. Darren also fancies himself as the Lidl equivalent of Idris Elba – ‘starring’ in the lowest of low budget feature films and commercials.

MATT BOAKES
HEAD OF DIGITAL
MATT BOAKES
/
HEAD OF DIGITAL

Matt heads up our development team at Octopus Group, ensuring that our clients make the most of their content online. Matt works across the agency, developing new websites, integrating marketing automation systems, optimising content and consulting on technical SEO, as well as managing day-to-day website maintenance and hosting. His most recent work can be seen on Balabit, SSE Enterprise Telecoms, Willis Towers Watson and PARC.

Matt's previous experience includes over seven years spent specialising in digital and e-commerce development for clients including Sky, Ben Sherman, Carlsberg and Cadbury. When not at work, Matt is a keen gamer, partial to the odd espresso martini, and is always looking for the next European festival to attend.

KAVITA SHERGILL
HEAD OF TALENT
KAVITA SHERGILL
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HEAD OF TALENT

Kavita looks after all our Octopedes, making sure they're happy, healthy and motivated at work. From hiring the best marketing talent, to upskilling Octopedes, organising our unique company events, and making sure that our benefits are among the best in the business, Kavita is responsible for making OG a great place to work. She has more than 10 years of experience in the recruitment and HR industry, and is obsessed with all things people.

When Kavita isn’t busy creating an award-winning agency environment, she loves spending time with her baby girl and her giant pooch. And she's partial to a gin or two!

GILES SHORTHOUSE
HEAD OF BUSINESS DEVELOPMENT & MARKETING
GILES SHORTHOUSE
/
HEAD OF BUSINESS DEVELOPMENT & MARKETING

Giles is Head of Business Development and Marketing at Octopus Group. He leads a team that promotes us in the B2B agency landscape. With responsibility for attracting new business, Giles looks after our marketing and sales strategy, including partnerships and other investments. He loves a marketing event and a strong cup of tea. You’ll often find him out and about on the B2B marketing or tech event circuit.

Giles was national standard Judo player in his youth, so if you’re an OG newcomer, he’ll likely challenge you to an arm wrestle... 

TOBY BROWN
CLIENT DIRECTOR
TOBY BROWN
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CLIENT DIRECTOR

Toby is a Client Director for the workplace team, overseeing Octopus Group's team of brand engagement experts. As the name suggests, Toby’s main role is client-centric – helping brands ranging from Adecco to Currencycloud get the very best service and results, and providing seamless access to our full suite of Brand to Sales services.

Toby has spent over 10 years in technology and professional services PR and marketing, supporting a broad spectrum of clients, from global tech behemoths to disruptive startups. Outside work, Toby is a dedicated dad to his two kids, an active cyclist and keen gardener.

LISA BARBER
CLIENT DIRECTOR
LISA BARBER
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CLIENT DIRECTOR

Lisa is Client Operations Director at Octopus Group. In her role, she is responsible for making sure the team’s performance meets client expectations. She also recommends organisational and process improvements.

Lisa has worked within the B2B marketing space for 15 years, with roles spanning PR, marketing, digital and social, and for companies including Smartsheet, Cisco, T- mobile, Vodaphone and LogicaCMG.

Lisa is addicted to crisps and shopping in equal measure.

SARAH NADIF
CLIENT DIRECTOR
SARAH NADIF
/
CLIENT DIRECTOR

Sarah is a Client Director overseeing a team and portfolio specialised in security, AI and enterprise technology. With over ten years of experience in PR, spanning B2B technology and financial services, she advises brands on creating impactful PR and marketing programmes. She’s results driven and has worked across a variety of fast-growth companies, from Cloudera, Digital Shoreditch, and Cambridge Consultants, to large, blue chip companies including IBM, Unisys, and J.P. Morgan.

In her spare time she enjoys discovering natural wines, practising pilates, and horse riding abroad!

KATIE POTTS
CLIENT DIRECTOR
KATIE POTTS
/
CLIENT DIRECTOR

Katie is a Client Director at Octopus Group, overseeing a portfolio of fast-growth tech brands, and a team of talented Octopedes. Starting out at Octopus as an intern in 2008, Katie has since worked on a wide variety of clients and projects in two stints over the years, including SAP, BMW Financial Services, CA Technologies, BlueJeans, Adecco, Pindrop, Urban Airship and Marketo. Following a couple of in-house roles in corporate communications at Inmarsat and Accenture, Katie returned to the Octopus Group fold in 2016 to head up the Vodafone account, overseeing the messaging, branding and content for our cloud and hosting division.

Out of hours, Katie volunteers for the Royal Voluntary Service, attempts to practice yoga and drinks a lot of wine.

NATASHA SZCZERB
CLIENT DIRECTOR
NATASHA SZCZERB
/
CLIENT DIRECTOR

Natasha is a Client Director at Octopus Group overseeing a varied portfolio of exciting clients. She thrives to help clients achieve their goals, with a combination of strategy, execution and activation of marketing plans and campaigns. Originally from Brazil, Natasha lived in Israel for a few years before moving to London. She has more than 15 years of experience and has worked with global companies like Smartsheet, Google Cloud, Citrix, Slack, Informatica, Motorola Solutions, Xerox, Avanade and dunnhumby.

When she’s not at work, Natasha alternates between playing computer games, binge-watching trash TV and enjoying her two beautiful cats.

 

 

LINDSEY MOUSINHO
CLIENT DIRECTOR
LINDSEY MOUSINHO
/
CLIENT DIRECTOR

 

As one of our longest-serving Octopedes, Lindsey has vast experience across a variety of professional services and tech start up clients. Lindsey is an expert campaign manager and team leader who ensures KPIs are met. She supports a portfolio of clients with strategy, planning and day-to-day consultancy. 

Lindsey loves catching up with friends, drinking wine and trying out new restaurants. 

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Our services

Messaging icon
Messaging

We tap into audience insight to create a clear and succinct messaging framework for your brand. This then sits at the centre of everything you do.
Brand Ideation icon
Brand Ideation

An engaging identity and brand narrative is crucial to everything that drives sales success. We help you resonate with your core audiences to get the response you want.
Design icon
Design

From branding and identity, to interactive large-scale websites and microsites, our team of designers are experts at distilling big ideas into crystal clear creative.
Digital icon
Digital

We have the expertise to turn technologies and innovations to your advantage, including marketing automation, SEO, UX, digital builds and analytics.
Content icon
Content

We bring talented and experienced writers and creatives to your brand. So you can be sure that your content is targeted, relevant, engaging and interesting.
Research & Insight

We use a methodology that’s on the money to ensure that you’re using the best data to improve your decision-making, and to create genuinely ground-breaking content that starts conversations.
Campaign Planning icon
Campaign Planning

There are countless channels, technologies and media sources to invest time and money into. Which means big opportunities if you get it right, but a big risk if you get it wrong. So this is where our strategists come into their own, from insight to activation.
PR & Social Engagement

PR and social media storytelling that builds brand awareness and advocacy is at the heart of a good growth strategy. We have a team of Octopedes with red hot comms skills to deliver cut-through campaigns for clients.
Demand Generation icon
Demand Generation

Getting your target audience interested in your brand. All of our work on content, channels, conversations and technologies is focused on generating qualified leads for you. Quickly.
Events and Experiential icon
Events & Experiential

Despite the digital world we live in, some established rules never change. Nothing builds brand advocacy and sales quicker than face-to-face engagement. We know that, so we’ll always make your moments memorable.