This research-led campaign built awareness of BlueJeans' core product offering, including creative treatment and online execution.

Challenge

Octopus Group and its research arm Loudhouse were approached to help BlueJeans raise awareness of its cloud-based video conferencing platform in the B2B sector. 

Services used
Brand Ideation
Campaign Planning
Content
Demand Generation
Design
Digital
Events & Experiential
Messaging
PR & Social Engagement
Research & Insight
Love Live Video site
Love Live Video research
Approach

We developed a 12-week campaign that utilised research findings to produce digestible and interactive content that engaged users and grew awareness of BlueJeans. The LoveLiveVideo campaign included an interactive video diagnostic tool featuring James Campanini (VP and GM, EMEA), an infographic, blog content, landing page design and a full research report with tailored white-papers.

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