This research-led campaign built awareness of BlueJeans' core product offering, including creative treatment and online execution.


Octopus Group and its research arm Loudhouse were approached to help BlueJeans raise awareness of its cloud-based video conferencing platform in the B2B sector. 

Love Live Video site
Love Live Video research

We developed a 12-week campaign that utilised research findings to produce digestible and interactive content that engaged users and grew awareness of BlueJeans. The LoveLiveVideo campaign included an interactive video diagnostic tool featuring James Campanini (VP and GM, EMEA), an infographic, blog content, landing page design and a full research report with tailored white-papers.

We'd love to hear from you