A research led campaign to build awareness of BlueJeans' core product offering - including creative treatment and online execution.
Octopus Group and its research arm Loudhouse were approached to help BlueJeans raise awareness in the B2B sector of their Cloud-based video conferencing platform. Based on the research findings the LoveLiveVideo campaign was born, putting video communications at the heart of businesses.
We developed a 12-week campaign that utilised the research findings to produce digestible and interactive content to engage users and build their awareness of BlueJeans. The campaign included an interactive video diagnostic tool featuring James Campanini (VP & GM - EMEA), infographic, blog content, landing page design and full research report and tailored white-papers.