An influencer-led creative, social and PR campaign for client Pindrop got under the skin of banking’s biggest fraud risk.
Fraud losses and authentication expenses cost the UK economy hundreds of millions of pounds a year. Enter Pindrop with its 'phoneprinting' technology that secures voice communications for some of the world’s largest call centres. With only 70 target accounts in the UK, an aggressive sales growth target and little brand awareness, Pindrop turned to Octopus Group to deliver a Brand to Sales plan that would make a difference in double-quick time.
We created three buyer personas within large UK enterprises, laser-focused messages for each, an integrated content calendar for PR and lead generation, and a PESO media plan to deliver a consistent story throughout the demand funnel. Hero content included a UK State of Phone Fraud report.
We exceeded the media coverage target by 93% (a record level) including coverage across the BBC, CNBC, Daily Telegraph, FT, Contact Centre News, Call Centre Helper, Finextra, Computer Weekly and Information Age.