A campaign about the importance of project management, with research and content at its heart.
Overview
Projectplace is an all-in-one collaboration tool for your virtual teams. It’s the place to get things done – together. Now part of the market-leading Planview Group, this energetic band of innovators wanted to raise awareness and generate leads for their cloud-based freemium and premium services.
Services used
Approach
Following a piece of research on the global challenges of project management, we wrote and designed a Chaos Theory ebook. We also developed a comprehensive marketing and PR campaign – something we could dynamically adjust to suit different multi-media, social, seeding, eDM and pay-per-click campaigns. To keep us on track, every touchpoint was fully integrated with Projectplace’s marketing automation software.
