This content-led campaign for Projectplace featured an ebook called 'Chaos Theory', and a comprehensive and adjustable marketing and PR campaign.
Challenge
Projectplace is an all-in-one collaboration tool for your virtual teams. It’s the place to get things done – together. Now part of the market-leading Planview Group, this energetic band of innovators wanted to raise awareness and generate leads for their cloud-based freemium and premium services.
Approach
Following a piece of research on the global challenges of project management, we wrote and designed a Chaos Theory ebook. We also developed a comprehensive marketing and PR campaign – something we could dynamically adjust to suit different multimedia, social, seeding, EDM and pay-per-click campaigns. To keep us on track, every touchpoint was fully integrated with Projectplace’s marketing automation software.
