A campaign to position Marketo as a trusted technology partner and knowledgeable about GDPR and the impact on brands and marketing, in particular.
Overview
Working with its research arm, Loudhouse, Octopus Group were approached by Marketo to help the company create a campaign centred around GDPR for brand awareness and demand generation purposes. By creating bespoke content, using primary research, the campaign focused on finding ways to talk to GDPR, and specifically Marketers, on a practical level about how the Regulation was anticipated to impact their roles and campaigns. While contrasting with consumers about their knowledge and understanding of the regulation, and how they anticipated enacting in their rights, if at all. The most important thing of all was to cut through the noise of everything else that was being talked about in relation to GDPR at the time.
Approach
In the 8 weeks prior to the GDPR deadline Octopus Group, with Loudhouse, researched both consumers and senior marketers to provide data to inform a campaign consisting of a research report, infographic, press release, and social media cards and content. This was used to fuel a direct marketing campaign, including emails and webinars, as well as media outreach in the UK, France and Germany, with each asset translated to local language.
Services used
