Paid Digital Account Manager

We are looking for a talented Paid Digital Account Manager/Senior Account Manager who has a strong track record in marketing and communications and is capable of planning and delivering creative integrated campaigns across digital and offline solutions. You will play a key role in the team in advising clients on strategy and execution of campaigns.  You will be obsessed with digital – social channels, paid media, technology, devices, websites, as well as the wider technology and marketing sector. A large part of the role will include the ability to deliver successful SEO/SEM/PPC campaigns. We are looking for experience of working with a diverse mix of clients across a variety of projects, as well as having a strong marketing agency background. 

The role:

  • You will be responsible for the effective development and management of all digital campaigns and reporting across PPC, display networks and paid social video and mobile for a range of B2B clients
  • Running UK and international paid campaigns across LinkedIn, Twitter and Facebook
  • Copywriting social posts / ads
  • Recommending campaign KPIs for paid activity
  • Planning, including making targeting and segmentation recommendations
  • Building campaigns natively in the advertising platforms
  • Daily optimisation of multiple paid campaigns, across a number of platforms
  • Reporting against campaign KPIs in a timely manner
  • Budgeting paid media spend and keeping a track of this
  • You will oversee and assist team members with project managing all digital accounts, projects, tasks and day-to-day deliverables across the client portfolio
  • Day to day campaign monitoring and optimisation, analysis of results and testing new strategies
  • You will liaise with clients to ensure all campaigns and projects are fully understood, planned and executed accordingly
  • You will prepare client-friendly progress reports, and be confident in presenting these at regular meetings
  • Develop a strong insight into each client’s campaign and provide well-informed, strategic, and timely advice to both clients and internal departments in order to continually optimise activity

Desired Skills and Experience:

  • At least 3 years’ experience working agency-side within a digital role
  • Experience of running paid campaigns across LinkedIn, Twitter and Facebook
  • Capable copywriter, who understands the parameters of writing for digital channels
  • Be able to recommend campaign KPIs
  • Organised and able to run multiple campaigns, across multiple channels, for multiple clients at one time
  • Able to make targeting and segmentation recommendations
  • Experience across other paid mediums, including; media partnerships, display and Adwords
  • Able to run content syndication programmes on platforms like Outbrain
  • Understanding of other digital channels e.g. email
  • Excellent communication skills, both verbal and written
  • Be a strong team player with integrity and collaboration skills
    Highly developed interpersonal, team building and relationship management skills in order to gain trust with established clients and mentor team members
  • Excellent analytical and project management skills and confidence in making well-informed decisions
  • Extremely organised with meticulous planning skills
  • A thirst for new learning and a drive to develop new approaches which further thinking within the agency
  • A friendly and professional manner at all times

Reporting to:

You will report to the Account Director.

Location:

222 Grays Inn Road, London

Salary:

Package designed to attract the right candidate, including our competitive benefits package of 27 days holiday, matched contributory pension, private medical care, flexible working, long-service sabbaticals, health cash plan, life assurance, childcare vouchers, free eye tests, new business and employee finder’s fees and lots more.

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